In an ever-expanding world, understanding how marketing decisions must be adapted to be global rather than just domestic is essential for successful careers in business. This course will utilize project-based learning and case study methods to introduce general business and marketing concepts with an entrepreneurial focus. Students will learn how to research an industry, observe market trends and develop their own domestic business plan with the intention to take it global. In addition, they will learn skills in project management and strategy by working with outside clients on real world projects in a variety of business processes.
Students will receive weighted credit for the second semester if enrolled for the full-year.