The Digital Design and Photography students participated in Project Wayfinder over the course of a week. Project Wayfinder is a Stanford d.school-led project to help high school students discover meaning and purpose. This program is crafted to first help students first develop a better awareness and understanding of themselves and are taught tools and practices to help them take more effective action in the world. The three words most used by high school students to describe their school experience are: tired, stressed, and bored according to a poll taken of 22,000 high school students by USA today Magazine. Wayfinder addresses the need for students to feel a sense of meaning and purpose, and understand why they are doing what they are doing. Project Wayfinder was born as a way to help students develop this sense of meaning and purpose. Caps students worked with Patrick Cook-Deegan, a recent education innovation fellow at the K-12 Lab, and Kelly Schmutte, a designer and lecturer at the d.school. Together they are combining their backgrounds in high school education, higher education innovation, purpose learning, design thinking, and adolescent development to create the building blocks of Project Wayfinder.
To learn more about Project Wayfinder and how you can implement this into your school check out their website.
The Digital Design and Photography teamed up with Global Business students and participated in a branding workshop provided by Cory Scheer, Ed.D.
Dean of Admission of William Jewel College. They are in the process of rebranding the college after 165 years and are working with Barkley Advertising. Cory worked with students from both classes to help them get a better understanding of what a brand is and how important it is to a company or person. The students were lead through a few activities that helped them understand some core principles behind a brand. They learned that a brand is a series of shared experiences. A logo is a graphical mark used to represent a brand. While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about experiences, attributes and values. The logo, colors, fonts and shapes all represent what that product or company stands for. Ryan Hembree, Principal of Brand Strategy at Indicia spoke to students about brand strategy and shared a brand touchpoints graphic that has been extremely helpful for the students when working with their clients.
To find out about how students have been impacted by the Blue Valley Caps Digital Design and Photography check out the amazing video one of the students produced that explains the class. Click on the link to watch the video. https://youtu.be/XHpg8iUosfg